Year: 2006

Publication type: Events

Files only for registered users

To give theoretical-practical tools to support business strategic management in the present business environs and the definition of the company’s social role that assures its sustainability. Present “Strategic Communication” to workshop participants as a management tool that strengthens the fulfillment of their company’s business plans. Dialogue and consensus with different company’s stakeholders which maximize its capacity of modeling the environs where they operate and minimize threatens to its reputation.